Jillaina Wachendorf

As former CEO of Wish of a Lifetime– a non-profit committed to shifting the way society views aging– Jillaina Wachendorf has had the privilege of touching the lives of seniors nationwide, by fulfilling their dreams and sharing their inspirational stories.

In the course of her work, she has seen the many faces of elderly isolation. Isolation that leaves seniors vulnerable to fraud, abuse and accelerated mental and physical deterioration.  

Jilliiana states: “I have always loved and appreciated the elders in my life. I am drawn to and fascinated by their stories.  As a high school senior, instead of taking the traditional senior trip with my classmates, I chose to travel through Europe with my grandmother and a group of her peers. This unforgettable experience was filled with mutual admiration.  I believe passionately that seniors deserve our respect and assistance for all that they have contributed through their accomplishments and sacrifices.”

Throughout her career, Wachendorf has distinguished herself as a dynamic leader and highly accomplished business development executive. Prior to her work in the non-profit sector, she was an 18-year veteran of the cable and satellite industry, as well as a seasoned business coach.

As Executive VP of Sales and Marketing for Starz Entertainment– a national premium television movie service provider and subsidiary of Liberty Media Corporation– Wachendorf directed sales, marketing, brand communications, and new business development efforts nationwide. She joined the company upon its inception and over the next 13 years played an integral role in the company’s rapid growth.

Additionally, Wachendorf has been recognized for exceptional leadership as a Rocky Mountain “Woman of the Year” Walk of Fame Inductee (WICT), Betsy Magness Leadership Institute Fellowship winner, and Cabletelevision Advertising Bureau (CAB) Mission Accomplished Sales Award recipient. She was an Air Force Training Honor Graduate as well. She has served on numerous boards in the telecommunications industry and her community, including a role as School Board Chair for a K-8 public charter school in Douglas County, Colorado.